FACETASM

  Facetasm, founded in 2007 by founder Hiromichi Ochiai Ochiai Hiroshi, is known as the essence of Tokyo's style and culture. Facetasm is derived from the French "Facet" (facet), which means that everything has different aspects and meanings. At the same time, it also symbolizes the brand's pursuit of a pluralistic and non-fixed framework of interpretation, and brings street style in a genderless way. Inspired to show the aesthetic concept of "cut and paste" style. "For me, the combination of streetwear and high fashion is a natural thing. Perhaps this will make the brand personality less distinctive, and designers also need to spend more creativity to conceive impressive works, but I don’t think whether this is good or bad, it’s just a natural development state "" ———Hirri Ochiai