CHEREVICHKIOTVICHKI

Victoria Andrejeva was born in a worker's family in Lithuania, and this childhood memory has more or less influenced her later design style. Her skills did not come from the training of professional institutions. She taught herself a lot of ancient Lithuanian shoemaking methods, and founded the brand CHEREVICHKIOTVICHKI in 2011. CHEREVICHKIOTVICHKI (Rus. Черевичкиот Bички) stands for "Victoria-made shoes" in the Yugoslav language. A word that didn't know how to pronounce it was used by designer Victoria Andrejeva in a playful and naive way as the name of his shoe brand. Her creative inspiration originally came from the durability and functionality of footwear in the Soviet era. She later opened studios in London and Italy to specialize in shoemaking skills. She hopes that traditional craftsmanship can be passed down to the world. She chooses to make each pair of shoes by hand. In the production process, her focus is on the quality of the leather and the tie-dyeing method. She chooses the best French calfskin, as well as some legal skins of other types of reptiles. She is one of the few who use the original leather stacking technology. One of the footwear designers. She uses natural tones maturely, and her shoes can be summarized by the characteristics of color and texture variation, those extraordinary maroon, bronze, Klein blues...