Aganovich was founded in 2005 by Nana Aganovich from Belgrade and her partner Brooke Taylor. Nana, who graduated from Central Saint Martins College in London, and Brooke of the writer, integrated literature into the lines of fashion. Once it was launched, it was favored by many predecessors. Like the Japanese master Rei Kawakubo, who has always spared no effort to promote younger generations, he once visited Aganovich studio said: "You are on the right path." They stepped out of the basic rules of the industry, and designed clothing like a pronunciation phrase, ready to piece it together to tell a poetic and quirky story. Nana Aganovich, with her eclectic personality, brings a rational and complex perspective to the fashion system. We rarely see a brand, it is not just about design, but about the whole story. "Dressing is a game about your personality, how you show it, and how to change yourself. This is a very strong contact, and we want to explore it." Many people think that Aganovich's work is conceptual, but for Brooke In other words, when you are able to come up with something new when you try to rethink the current state, then it will not be conceptual.